KeyNoir - there was this ps blog post, but not much in the way of what happened at the actually event
Lots of great comments on that blog post.
Anyway, I managed to get invited to the Australian event by one of the double pass winners, and it was spectacular.
The Opera House venue, impressive in its own right, was completely decked out with ammo boxes and antiques. There were consoles set up for multiplayer, single player, co-op and 3D. Professional actors, hired as Nathan and Elena, were happy to pose for photographs on a mini green-screen stage. There was even a wonderful lady wandering around the entire evening with a live snake! The food ranged from wagyu beef and pate, to popcorn and fish & chips. Truly, with this much pizazz there was no need to shower us with gifts, yet one lucky person walked away with the Explorer Edition under his arm. I managed to nab a signed (by Keith) poster on my way out.
Basically Sony went all-out with this event and I had a fantastic time.
Edit: We were also given access to free wifi and encouraged to tweet with the hashtag #uc3aulaunch so check out twitter for more details about the event.
I'm glad the PlayStation team put on a good show for the release of what looks like an amazing game.
Im back online. Only this time in Brisbane!