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09 Feb 2011
By Envisager

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Activision Kills off Guitar Hero

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From Eurogamer:


Activision has hit DJ Hero developer Freestyle Games with severe layoffs and axed the Guitar Hero series, Eurogamer understands.


United Front's open world game True Crime has been cancelled, sources have told Eurogamer.

An announcement is expected tonight ahead of the publication of Activision's financial results.


In December last year Activision Publishing CEO Eric Hirshberg said Guitar Hero, and the music genre, had a future following dismal sales of Warriors of Rock.


"It's no secret that not just Guitar Hero, but also Rock Band, and the music category in general, do not have the same mass appeal today that they did a few years ago," he said.

"That said, I think that we would be foolish to not try and build on the strength of the Guitar Hero brand, because as you said, it's a pretty strong brand with great recognition and great likeability, and there's a lot to work with there.


"I think the road to rejuvenating that category goes through innovation," he continued. "The premise of Guitar Hero - that everyone has an inner rock star - it's something that we've all done forever. Some version of singing into a hairbrush, or holding a tennis racket like a guitar, or singing karaoke, or singing into the bathroom mirror - we all do that.


"I think a lot of video game genres that have had tremendous staying power have a fantasy-fulfillment element at their core, whether it's driving the fast car, or participating in professional sports, or going into battle. People don't get to do this in everyday lives.


"So I think the core premise and the core insight at the heart of the Guitar Hero franchise is still very relevant. I just think we need to escalate the experience for people and innovate. I think the genre is still fairly new, and so I think it's probably time for us to really look at what the next level looks like for that genre."


The publisher had confirmed the return of the franchise in 2011.


Eurogamer's calls to UK developer Freestyle Games went unanswered this evening. United Front Games had not responded to Eurogamer's request for comment at the time of publication.

Eurogamer has contacted Activision for comment.

 

I for one am hoping it doesnt affect DJ Hero :O 

 

Sorry to see Guitar Hero dissapear?

 

Sad about True Crime being cancelled?

 

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Sad to hear about True Crime. Not sorry to hear about Guitar Hero, always sorry to hear about layoffs though.

I can't help but think that if Activision hadn't flooded the market with Guitar Hero games that neither Guitar Hero or Rock Band would be seeing such poor sales.

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Hope True Crime news isnt true :(

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It's true.

 

This is how Activision work. Expect more of the same with COD from now on

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frodouk wrote:

It's true.

 

This is how Activision work. Expect more of the same with COD from now on


 

 

They'll probably just triple the number of yearly CoD games to fill in the gaps...

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That's *****.

 

Couldn't United Front Games find another publisher to release it?

 

Was really looking forward to True Crime. :(

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great was really looking forward to truecrime dammit
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shanethegooner wrote:

That's *****.

 

Couldn't United Front Games find another publisher to release it?

 

Was really looking forward to True Crime. :(


This :(

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shanethegooner wrote:

That's *****.

 

Couldn't United Front Games find another publisher to release it?

 

Was really looking forward to True Crime. :(


 

 

Maybe EA will pick it up. On the other hand, UFG and Sony have a pretty good relationship because of Modnation Racers, maybe it will be picked up by them and become a PS3 exclusive xD

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Maybe if Activision actually updated and looked after these kinds of games properly instead of releasing poor rehashes with not much new content, or at least making sure that the games have long lasting appeal then maybe they would sell and be used more.

 

The problem with this type of game, is its something you play occasionally and not really all the time, so when they don't support it properly, I don't feel the need to keep buying them or any updates for that matter.

 

I only ever bought Guitar Hero 3 for some fun, but seeing as how poorly it was supported, it didn't compell me to buy anymore.

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GH 2011 got canned and the whole lot o-O
I was thinking it was just 2011

Sad to see it happen but hey it business shame they won't bring out a new title to fill the gap something new.....
Appears to be the way with gaming at the mo never making anything pushing forward.
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adz2k7 wrote:

 


frodouk wrote:

It's true.

 

This is how Activision work. Expect more of the same with COD from now on


 

 

They'll probably just triple the number of yearly CoD games to fill in the gaps...


There bringing out a new COD this year and 2 next year if my memory is correct.

 

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True Crime didn't look to truly rival other games in the similar genre of it, I guess we'll never know now.

As for Guitar Hero, I'm gutted! At least Guitar Hero Metallica entered my life. I will make sure it's locked in a safe or something, to make sure it's well kept.
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good, it was getting repetitive
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Not sad to see guitar hero go tbh if its true. Theyve done little to innovate the series. From what i remember of true crime on ps2, ot was just another pointless gta clone. Hope DJ hero survives though
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True Crime had a lot of potential but i would much rather see United Front Games build a completely new action-adventure video game series with a completely different name. True Crime was good but it was always over shadowed by Rockstar and Grand Theft Auto.

 

I think that if United Front Games do create a brand new action-adventure series it will climb up and prove competition for Rockstar. Dragging True Crime back up isn't the answer though.

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I was looking forward to true crime. Looks like activision are going to ***** now.
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I'm not surprised they cut their loses with Guitar Hero, they pretty much milked it dry. Activision pretty much gona be a COD man band at this rate, but they'll probs run out of ideas with that too at the rate their going.

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LOL idiots.

 

They messed up Guitar Hero by releasing yearly games and milked it dry while not innovating enough. So what do they do?

 

Shut it down to rely on a game they are doing exactly the same to! GENIOUS!

 

They should have done what Singstar did and use 1 store and 1 disk and bring out yearly disks. Singstar is outstanding and really is market leading.

 

Activision will go bust next year. After the massive flop that was black ops, I think LOTS of people will have learnt their lesson.

 

I really think that if Killzone was released the same time as COD that it would annihilate it.

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I bought the Guitar Hero 'Metallica' edition, with the guitar when it came out.

Quickly regretted buying it though, eventhough I like the band.

Just couldn't get into it.

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