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09 Feb 2011
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Activision Kills off Guitar Hero

[ Edited ]
32 Replies 820 Views edited 09-02-2011

From Eurogamer:


Activision has hit DJ Hero developer Freestyle Games with severe layoffs and axed the Guitar Hero series, Eurogamer understands.


United Front's open world game True Crime has been cancelled, sources have told Eurogamer.

An announcement is expected tonight ahead of the publication of Activision's financial results.


In December last year Activision Publishing CEO Eric Hirshberg said Guitar Hero, and the music genre, had a future following dismal sales of Warriors of Rock.


"It's no secret that not just Guitar Hero, but also Rock Band, and the music category in general, do not have the same mass appeal today that they did a few years ago," he said.

"That said, I think that we would be foolish to not try and build on the strength of the Guitar Hero brand, because as you said, it's a pretty strong brand with great recognition and great likeability, and there's a lot to work with there.


"I think the road to rejuvenating that category goes through innovation," he continued. "The premise of Guitar Hero - that everyone has an inner rock star - it's something that we've all done forever. Some version of singing into a hairbrush, or holding a tennis racket like a guitar, or singing karaoke, or singing into the bathroom mirror - we all do that.


"I think a lot of video game genres that have had tremendous staying power have a fantasy-fulfillment element at their core, whether it's driving the fast car, or participating in professional sports, or going into battle. People don't get to do this in everyday lives.


"So I think the core premise and the core insight at the heart of the Guitar Hero franchise is still very relevant. I just think we need to escalate the experience for people and innovate. I think the genre is still fairly new, and so I think it's probably time for us to really look at what the next level looks like for that genre."


The publisher had confirmed the return of the franchise in 2011.


Eurogamer's calls to UK developer Freestyle Games went unanswered this evening. United Front Games had not responded to Eurogamer's request for comment at the time of publication.

Eurogamer has contacted Activision for comment.

 

I for one am hoping it doesnt affect DJ Hero Smiley Surprised 

 

Sorry to see Guitar Hero dissapear?

 

Sad about True Crime being cancelled?

 

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adz2k7
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Re: Activision Kills off Guitar Hero

Sad to hear about True Crime. Not sorry to hear about Guitar Hero, always sorry to hear about layoffs though.

I can't help but think that if Activision hadn't flooded the market with Guitar Hero games that neither Guitar Hero or Rock Band would be seeing such poor sales.

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mercury7891
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Re: Activision Kills off Guitar Hero

Not sad to see guitar hero go tbh if its true. Theyve done little to innovate the series. From what i remember of true crime on ps2, ot was just another pointless gta clone. Hope DJ hero survives though


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PILLAI7
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Re: Activision Kills off Guitar Hero

[ Edited ]

Hope True Crime news isnt true Smiley Sad

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frodouk
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Re: Activision Kills off Guitar Hero

It's true.

 

This is how Activision work. Expect more of the same with COD from now on


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adz2k7
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Re: Activision Kills off Guitar Hero

 


frodouk wrote:

It's true.

 

This is how Activision work. Expect more of the same with COD from now on


 

 

They'll probably just triple the number of yearly CoD games to fill in the gaps...

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shanethegooner
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Re: Activision Kills off Guitar Hero

That's *****.

 

Couldn't United Front Games find another publisher to release it?

 

Was really looking forward to True Crime. Smiley Sad

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stalker1982
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Re: Activision Kills off Guitar Hero

great was really looking forward to truecrime dammit
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PILLAI7
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Re: Activision Kills off Guitar Hero


shanethegooner wrote:

That's *****.

 

Couldn't United Front Games find another publisher to release it?

 

Was really looking forward to True Crime. Smiley Sad


This Smiley Sad

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adz2k7
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Re: Activision Kills off Guitar Hero

 


shanethegooner wrote:

That's *****.

 

Couldn't United Front Games find another publisher to release it?

 

Was really looking forward to True Crime. Smiley Sad


 

 

Maybe EA will pick it up. On the other hand, UFG and Sony have a pretty good relationship because of Modnation Racers, maybe it will be picked up by them and become a PS3 exclusive xD

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