15-06-2012 06:17 PM - edited 15-06-2012 06:18 PM
With the UK game sales down 33% in year-on-year, Ubisoft's Alain Corre says it is caused by boring content and no innovation.
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“There have been too many ‘me too’ games in the business in the last few years,” said Alain Corre, EMEA MD.
“After a while people will go ‘eh’ and move on. But give them something fresh and they’ll buy a console just for your game.
“All the creators have to take risks. So I was pleased to see that after the E3 presentations, there are a lot of new things on show.”
With appearances in all the major press conferences, plus a headline-grabbing debut for its new IP Watch Dogs, Ubisoft was singled out by many as the star of E3.
And its strategy for offering fresh content has been praised from one of the most powerful people in video games – PlayStation president Andrew House.
“Ubisoft has a genuine appetite for pursuing the new,” he told MCV.
“Our philosophies meld on this point, where we are are trying to deliver innovation at all points in the lifecycle.”
Corre added: “You need to be unique, original and to surprise people – take a risk on your products and gamers will take a risk on you. Then the market can start growing again.”
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Would you agree?
15-06-2012 06:41 PM - edited 15-06-2012 06:42 PM
No what we need is 1 ecosystem if you buy one game and its out on all platforms you get it on all PS3/XBOX/PC/Phone etc. digital
1080p @60fps games
and get rid of the DLC madness ![]()
15-06-2012 09:06 PM - edited 15-06-2012 09:16 PM
on 15-06-2012 09:41 PM
on 15-06-2012 10:05 PM
TalllPaul wrote:
I was left shocked at the end of the MS conference with the amount of franchise sequels.
Yeah tbh since kinect has come around microsoft doesnt care about bringing exclusives to the xbox anymore. I will always prefer my 360 to ps3 for multiplayer gaming but ps3 is trumping 360 on exclusives atm.
16-06-2012 12:27 AM - edited 16-06-2012 12:36 AM
Totally agree with TalllPaul post. The gaming industry is stale at the moment, but games like Beyond: Two Souls, Watch_Dogs and The Last of Us; would sure put some variety back into videogames. It's also about breaking boundaries in terms of tech like we've seen in SimCity with its GlassBox Engine, that does away with charts and graphs and makes all the statistics simulated. It's this innovation that gets me intersted in games as a whole.
on 16-06-2012 10:35 AM
TalllPaul wrote:With the UK game sales down 33% in year-on-year, Ubisoft's Alain Corre says it is caused by boring content and no innovation.
Yet they make another Assassins Creed and try to be cleaver by calling it number 3 when in fact its the 5th game
Yet they make another Splinter Cell, another Rayman game, another Ghost Recon game.. ![]()
on 16-06-2012 10:42 AM
ytevo79 escribió:
TalllPaul wrote:With the UK game sales down 33% in year-on-year, Ubisoft's Alain Corre says it is caused by boring content and no innovation.
Yet they make another Assassins Creed and try to be cleaver by calling it number 3 when in fact its the 5th game
Yet they make another Splinter Cell, another Rayman game, another Ghost Recon game..
At least they have Watch Dogs ![]()
on 16-06-2012 10:49 AM
on 16-06-2012 09:22 PM
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