29-03-2009 10:04 AM - edited 29-03-2009 10:13 AM
Talk of a PS3 price cut has been doing the rounds for several months now but is still little more than a rumour. Now i'm not sure if it's just me but are Sony slowly losing ground to the 360 in the console war and in real danger of being beaten quite badly?
A friend of mine is looking to buy a console at the moment and is a typical example of why so many people are now buying 360's over PS3's.
He knows he doesn't want a wii because he wants a real games machine rather than a social toy so know's it's between the 360 and PS3, beyond that doesn't know a great deal about them and asked me for advice... Naturally I told him the PS3 is better but then he stumped me by simply asking "why is it better" and then proceeded to tell me all the things he's read or seen that told him otherwise.
- I mentioned the Blu Ray and he pointed out he hadn't bought a DVD in months and downloaded most of his films... Something he knows the 360 allows through Live but the PS3 doesn't through the PSN
- He also mentioned the fact that the new GTA was only on X-Box... I explained it was actually an update, not a new game but as one of the big games he actually knows about along with Halo that argument definitely went in the 360's favour. When I could only really hold KZ2 up as the only "must have" PS3 exclusive compared to Gears Of War 2, Halo 3, GTA: Lost & Damned and Fallout 3 content being 360 exclusive and FFXIII being multi platform he did have me on the back foot.
Even after discussing these points and a few others that I can't remember he was still willing to trust me and get the PS3 until we got to the issue of price and he pointed out the following
- I can get a 60GB 360 for £160 but a 80GB PS3 is £290... Why on earth should he pay 50% more for a PS3 other than the fact that I have one.
At this point I really couldn't give him an answer and when you look at it in this way I have to admit if I had no console and was looking to buy one now I would probably go for a 360... He made me feel like a bit of a Sony fanboy!
Even if Sony do announce a price cut soon most people accept that it will only be around £50 which will still make the PS3 almost £100 more than the 360.
That really isn't going to be enough to turn the tide.
The trend of Microsoft suddenly getting access to titles that used to be PS3 exclusive as well as buying up the rights to DLC for major titles puts all the PR and unique selling points in the 360's favour.
Sales figures show that after the 360's advantage because of it's earlier release the PS3 actually caught it up quite rapidly but in the last 6 months the 360 has really started to get a stranglehold and in the run up to Xmas the 360 was outselling the PS3 by 2 to 1.
Some people may ask "who cares which one sells better as long as you like the one you own" but the simple fact is the one making more money is the one that has more money to spend on exclusive DLC. It's also the one that has more consoles out there, so is the one that has more potential buyers for software which third party game developers will take notice of.
I remember people thinking that Nintendo and Sega were untouchable when Sony launched the PS1 and while Sega went the way of the Dodo, Nintendo only held in there thanks to their handhelds before the Wii came along.
So, do Sony really need to pull their finger out and take action or am I just worrying over nothing?
on 29-03-2009 10:11 AM
on 29-03-2009 10:18 AM
on 29-03-2009 10:54 AM
on 29-03-2009 11:00 AM
For some it will be a little late as they will have made the jump to 360 etc and spent their big bucks for the year.
Not all lost tho there are many out there that are waiting for the price drop, a few of my friends are waiting on this also and its probably the best year titles wise to get one.
Some will of coarse trade the 360 in too cos looking at their 2009 catalogue, bar the games that are multi platform anyway there isnt much coming out.
People know the PS3 is the better piece of kit but the price has been the big put off and the games catalogue size, but now both are improving paired with no online fees there should be a big sales boost
29-03-2009 11:03 AM - edited 29-03-2009 11:04 AM
PS3 is only just getting started...Look at the games this year and next year...I cant think of one exclusive game 360 has this year except a Halo 3 expansion....And Alan Wake....A game people are dying to get, but noone knows what it is....
Probably mass effect 2 is the only decent game worth looking forward to....But its not exactly going to change the world and sell consoles, just like the first one didnt..But is that even coming this year ?
I think once theres a price cut and people start realising the amazing games are coming this year and next people wont be able to ignore it....
29-03-2009 11:10 AM - edited 29-03-2009 11:25 AM
He knows he doesn't want a wii because he wants a real games machine rather than a social toy so know's it's between the 360 and PS3, beyond that doesn't know a great deal about them and asked me for advice... Naturally I told him the PS3 is better but then he stumped me by simply asking "why is it better" and then proceeded to tell me all the things he's read or seen that told3him otherwise.Message Edited by AndyBSG on 29-03-2009 10:13 AM
The guy is clever, he 'pretended' he didn't know anything about the consoles and then unleashed vasts amount of info about why the 360 is better!! TBH, price is important to the consumer. But i think the biggest thing Sony is faltering on is advertising. For 3 years we have been bombarded with 360 ads, or even multiplatform game ads with a picture of the 360 at the end (hence suggesting maybe that the game is available only on the 360.) Surely, these adverts alone will have an effect on a consumers stance before the purchase a product. Many consumers are not so into gaming that they will use websites etc to find out about consoles and games, and for some people, their only source of gaming knowledge is TV. Now if i was one of those people, i would have probably thought that the PS3 was released in Q4 2008, because that's when some adverts started to emerge. It's going to take more than just a few ads to rectify the situation. Can you remember the huge PS1 and PS2 ad campaigns, now the only reason i can think that Sony did not advertise for the last 2 years is the fact that the PS3 was so expensive that anyone who liked it and saw it on TV wouldn't be able to afford it and the other people who liked it already had one as the majority of them were die-hard PlayStation fans.
'He also mentioned the fact that the new GTA was only on X-Box... I explained it was actually an update, not a new game but as one of the big games he actually knows about along with Halo that argument definitely went in the 360's favour.'
V.good point, however ignorant you are towards gaming, everyone knows about GTA, and extra content may sway consumers.
'When I could only really hold KZ2 up as the only "must have'
As a PS3 owner myself, i would say that there are more must-haves: GT5, GOW3, Uncharted 1 & 2 etc
Maybe even: MGS4 & LBP
'For some it will be a little late as they will have made the jump to 360 etc and spent their big bucks for the year.'
This is certainly true, most people aren't patient enough to wait 2/3 years for a price drop to experience next gen gaming; i have many friends; who wanted a PS3, wanted next gen gaming; but couldn't afford a PS3, the next best thing was the 360. But after acquiring a big game collection on the console, i cannot see many of the 'crossing over' or even buying the PS3 as a second console.
'One of the things many people forget about when comparing the two consoles is quality. Quality goes a long way into why one brands cost more than another. Take TV's for example, you could look at the specs of LG and Sony TV and see they are pretty much identical, but the Sony one will obviously be a fair bit extra. If you could afford you would have the Sony, because you expect it will still be better and last longer.'
If this is the route Sony are following, it is a very dangerous one. Now 2 years ago Sony were 4 the in the list of manufacturers who sold LCD TV's; Phillips were top. However, in terms of profits from selling LCD's Sony were top and Phillips 4th. So, obviously selling TV's more expensively meant that you could sell less TV's but make more profit than competitors with cheaper TV's. This strategy cannot be applied to consoles, Sony thought that consumers would be willing to pay £425 for a 'high end' product; however not many people were. So say Sony keep the price high, less consoles sold, less profit, less games sol, less profit, less money spent by consumer on the PS Store & home, less profit. Don't forget peripherals, there's a lot of profit to be made on them, The biggest hurdle Sony needs to jump is convincing the consumer to buy the console in the first place, once that has been done, then generally they will provide a constant flow of revenu for years to come.
on 29-03-2009 11:28 AM
Whilst Sony KO'd sega and nintendo with the ps1, the market for gaming has grown significantly, so much so that market can now be shared, it's not like the ps3 is a bad product and isn't selling, imo it's the best console on the market, theres no reason why the x-box and playstation can't continue to compete for generations to come, unless destructive pricing continues! Microsoft are using hugely destructive pricing, which of course, sony cant compete with, but they are trying, :/ as far as i can see, sony are stuck between a rock and a hard place.
I bought my ps3 for £350, and i thought that was a steal, buying a computer for the same spec would have cost loads more, nevermind the fact that the ps3 has more creative and crazy games.
If the people who sony are aiming the console at cant afford this, then i think Sony has it's target market a bit skewed, because (generally!) creative and extravagent games like little big planet aren't going to appeal to the lower income classes, becuase in britain simple and accesible sports and fps' are surely where your gunno make good money.
The business decisions behind the ps3 are really nice though, and they are trying to please everyone! But realistically, just like in real life with people, this cannot be done, the costs in this generation are too high!
Sony surely must be in a pickle right now, the ps3 can't be making them much profit, considering how much they cost to make. I don't see why sony can't settle to be the 'Mac' of this generation, and say enough is enough with the price cuts, the ps3 is a quality machine, people might respect them for that, because atm it's trying to compete with the x-box which already has dedicated fans and the majority aren't likely to swap because x-box meets there needs, especially in recesion.
If Sony are doing fine as a business and making profit, then cool, keep doing whatever it is your doing, but i'd like to buy a playstation 4 and a playstation 5 in the future if they continue to be as innovative and fun!
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